rhetoric
noun
rhet·o·ric
ˈre-tə-rik
1
: the art of speaking or writing effectively: such as
a
: the study of principles and rules of composition formulated by critics of ancient times
b
: the study of writing or speaking as a means of communication or persuasion
2
a
: skill in the effective use of speech
b
: a type or mode of language or speech
also
: insincere or grandiloquent language
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Merriam-Webster unabridged
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