antonomasia
noun
an·ton·o·ma·sia
ˌan-tə-nō-ˈmā-zh(ē-)ə
(ˌ)an-ˌtä-nə-
: the use of a proper name to designate a member of a class (such as a Solomon for a wise ruler)
also
: the use of an epithet or title in place of a proper name (such as the Bard for Shakespeare)
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Merriam-Webster unabridged
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