antanaclasis
noun
ant·anac·la·sis
ˌan-tə-ˈna-klə-səs
: the repetition of a word within a phrase or sentence in which the second occurrence utilizes a different and sometimes contrary meaning from the first
… believes the "Word" … in John 1:1 represents the figure antanaclasis … and changes its meaning each time it is repeated in a manner similar to Ben Franklin's quip, "We must all hang together or most assuredly we shall all hang separately."—Ventura County Star, 6 Sept. 1997
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Merriam-Webster unabridged
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